Wayfinding signage is exactly what it sounds like: signs that help you find your way around cities, buildings, and offices. First coined by architect Kevin Lynch in his book entitled “The Image of the City” that was published in 1960, the term “wayfinding devices” was first used to refer to maps, street numbers and directional signs. Nothing is so frustrating as arriving on-time for an appointment and then being late for a meeting because it is impossible to find the location of the conference room. If you add to that physical and visual handicaps that also impair the ability of some people to successfully navigate unfamiliar territory, you will easily recognize the need for logical, clearly printed signs.
That is why today’s leading designers of directional signage need to be masters of a variety of disciplines: art, engineering, architecture, social science, law, marketing, and project planning. A well-executed signage plan incorporates the branding, logo, and marketing mission of a company into a unified whole that instantly creates an aura of success, expertise, and dedication to quality for everyone who walks through the door. Many of these signs have to follow legal parameters in design as well as location and installation. It is important to provide visually-impaired clients and associates a safe place to tactilely read the sign, out of the way of swinging doors and pedestrian traffic.
All of the signs your company uses should be part of this unified presentation from the architectural signage outside to window and door graphics, to ADA signage as well as all of your interior signs. Done well everyone who walks in your door will know what you do, your guiding philosophy, the attention you pay to details, and the value you place on your customers without your sales force even having to say a word. A unified branding across all the signage your company uses will allow your representative to create a space on a gymnasium floor that is uniquely branded as yours.
A successful implementation of wayfinding signs as part of your branding signage will:
• insure that a visitor can easily see the starting point and can conceptualize the destination;
• identify the current location at points along the way;
• offer reassurance that the visitor is going in the correct direction along the way;
• help the visitor identify any potential hazards along the way;
• and will identify the destination upon arrival.
Instead of putting up a sign outside, then adding a set of wayfinding and ADA signs inside, and adding unrelated signs on the wall over time, employing the services of an experienced sign company like Kaiser Graphics will ensure that your company is branded with integrated signage that bolsters and emphasizes your branding from the very first sight of your exterior and on into your building or office. Even if you implement the signage over time, your attention to detail and branding will be evident from the very beginning.
Signs are what Kaiser Graphics is all about and we’ve been making high quality signs of all kinds for 25 years: banners, trade show displays, even acrylic fabrication and more. Call and let our experts help you from design to installation services--we are your sign experts and can help you every step of the way!
Kaiser International and its group of companies is based in Houston Texas however we are no stranger to servicing businesses outside of our area and have serviced clients in all 50 states including New York NY, Los Angeles CA, Miami, FL. Chicago, IL. Denver CO., El Paso, Texas, Dallas TX DFW, San Antonio, TX, Austin, TX, Boise ID, Atlanta GA, Raleigh-Durham NC, Washington DC, Albuquerque NM, Huntsville AL, Fayetteville AR, N Norfolk VA , and Madison WI.