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Vehicle Window Graphics

Vehicle window graphics advertising is king.  No matter if you have one or one hundred cars, windows graphics are great to use to give your product or company the publicity it needs.  You have several different options you can go with to advertise in this way.  If done right, vehicle window graphics can be just as effective as all of your other signs.  It is one of the least expensive ways to get your product or company name out on the road where many of your customers are.  There are a few factors to consider like the letter size, the font, the amount of words needed, and the coloring of the design.

Graphics and lettering is all important. If the letters are too small then no one will be able to see them when they are passing by on the highway. If a passerby cannot read your message in a quick glance, your time and money has been wasted.  That obviously loses potential customers.  The most important letters that should be the biggest and easiest to read are the name of your business or company.

Fonts, typeface or letter style are your next consideration with vehicle graphics.  If you can’t read or understand the message, then thereis no point in even conveying it. It may be boring to see the same old type of font, but the reason everyone uses the same style is because it works.  People use the basic letter style because everyone can read it easily, because after all, you only have a moment to convey your message.  If you decide to go with a different look, that is fine.  Just make sure you do not go overboard with it.  Focus on being able read the words from a good distance away.  Study it for yourself and if you cannot read it, know that the potential customer will not be able to either.

The quantity of words can make or break you on vehicle window graphics.  Put yourself in the shoes of the potential customer.  Imagine yourself driving down the highway and you look over to read the custom windows graphics on a passing car.   You catch the first few words, but then you have to look back at the road so you don’t have an accident.   If the vehicle window graphics are too involved to read in that very short time period, the opportunity to reach you was missed.  This brings us to the most valuable point of this type of advertising:  keep it short and simple.

Choosing the right colors for your letters and contrasting background can be a challenging task.  You need a bright, yet easy to see color.  Make sure there is enough contrast with the background that the wording pops at first glance.  Consider all of this and you can help your business grow tremendously.  Vehicle window graphics is a creative and innovative way to be successful in marketing your business.

Kaiser International has been helping businesses succeed with their signage and graphics for twenty-five years. Their specialty is developing your ideas into eye catching graphics and signs. From banners and acrylic fabrication of displays to branded architectural signs, and wayfinding signage, they can help you all the way from design to installation services.

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