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Utilizing Event Banners

Event banners are excellent ways to promote new products or services.  Sales promotions and other special occasions can be advertised with ease utilizing event banners.  A number of different materials and technologies are used in the construction of these promotional tools to make them durable and attractive.

When planning for a space at a trade show or for an in-store floor display, designing event banners is one of the first steps to consider.  This is done with the help of a good sign company.  The experts at one of these companies will work alongside the business to help develop an appropriately themed sign for the occasion.  Many opportunities present themselves in which usage of such signage is beneficial.  For special sale promotions, grand openings, notices about new management, or new services, all of these are good reasons to utilize this valuable tool.   

There are several types of signage used in the creation of event banners.  Floor standing easels, roll up portable stands, and narrow focal point signs are just a few options that are offered from experienced sign companies.  The materials used to create these advertising tools vary.  Polyester, vinyl, and rigid stock are the most common.  The higher the yarn density (the number of threads per inch), the better crafted the sign material.  The coloring of the material makes a difference in the effectiveness of its attraction.  The whiter the base material, the more alluring the product will become.  Against a pure white backdrop, the ink stands out in striking contrast to the under-coloring.  This gives the message it is promoting an attractive appeal to the viewer.  Various options are available for the inks that are applied to these large, captivating signs.  Depending on the production process used by the sign company, the process may include eco-friendly inks that are resistant to fading and ultraviolet light breakdown.  Pigmented latex ink and water-based ink are other options that many companies sometimes use. 

No matter what type of ink is used, the colors that are chosen play a pivotal role in the sign's ability to attract attention.  Vibrant, bright colors are great for catching a person's eye.  They must, however, be contrasted by opposing colors in the background so that they pop out when reading the sign.  An example of this is the use of cold blue on pure white.  The opposite spectrum color combination produces an attention grabbing effect.

The finished signs are usually completed by hemming the edges to give them a professional look.  Often, grommets will be added around the edges to facilitate easier hanging of the signs.  The metal holes allow for a great deal of versatility in how and where a business can display the sign.  Because metal is used to reinforce the holes, they are durable and are not likely to tear, even after extensive use.  Many times, pole pockets will be sewn along the top edge or around the entire sign.  This will provide the store owner with more options for displaying the signage.

Sign companies work with businesses to produce state-of-the art, eye catching event banners that attract attention and wow viewers.  Using high quality materials, inks, and exquisite designs, the sign company will give the store owner valuable advertising tools to make any occasion a success.

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