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Trade Show Exhibits Fundamentals

You can maximize the impact of your trade show exhibits by ensuring the graphics and designs meet your company’s marketing and budget needs.  Learn how to effectively create unique and specific ideas for your exhibit and configure all graphics and designs to fit your booth.  Whether you are experienced in trade shows or a novice, there are four guideline fundamentals that are imperative in order to make your trade show exhibits a fabulous success:

  • Know the reason that you are in the trade show
  • Be aware of the attendees at the trade show
  • Understand how to attract the attention of prospects to your booth
  • Know exactly how to generate sales once your prospects are visiting your booth

These fundamentals are the most sensible and effective ways to make your booth work.  Once you have clarity on why you are exhibiting in a trade show and what the companies objectives are, then you can move forward.  That is when you can gather your team member’s together and set goals for the trade show exhibits as well as setting up the graphics and maintaining the level of attraction you need to bring the most attention to your exhibit.  When you are gathering members to help you in the booth, make sure they are qualified, well trained, and educated.  Once people are inside your booth, then give hands-on descriptions and presentations of your company's products. This will make a lasting impression on your potential prospects.

With trade show exhibits your main objective is to attract key prospects to your booth that will turn into revenue for your company.   There are a variety of ways to do this. Coordinating your message, logo, and graphics in your advertising, signage, and trade show displays brands your company and helps establish credibility before you say a word. You can send out fliers or emails to your potential consumers and fill them in on the date, time, and location of the trade show.  This is an inexpensive element that will certainly pay for itself.  You also can grab everyone's attention with bold trade show display graphics in your banners and signs that are dramatic and have a focused message that creates instant attention.  Modern technologies can dramatically help your trade show exhibits with an interactive website, 3D video imagery, holographic displays, and more.  Retractable banners also help to delineate your area.  Another good idea to draw prospective clients to your booth is planning a giveaway or door prize; this would be effective in keeping the potential customers inside your booth longer as well. 

Trade show exhibits are becoming more and more popular every year.  These shows help consumers find contacts and perhaps even new vendors, and having an effective booth may help you become one too. You also want to be sure you have specific strategies in closing sales with these prospects.  This is a key element in addition to gaining their attention and luring them to your trade show booth.  It wouldn't hurt for you and your team members to practice this when the time is close to the trade shows opening.  Implementing these fundamentals with a professional and courteous attitude is going to be the key to a successful and prosperous exhibit. 

Kaiser International knows signs from the ground up. Call us with all your signage needs from trade show exhibits to acrylic fabrication, graphics design to wayfinding signage and architectural signs.




Related Topics:
  • Trade Show Displays
  • Retail Display
  • Outdoor Display


  • Back to main topic: Exhibits
    Trade Show Exhibits
    Planning And Designing Exhibit Booth Displays
    Exhibit Design Consultants Within Tradeshows
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