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Trade Show Display Booth

Having a trade show display booth at a convention is a great way to display your company, brand or product. An effective booth will not only generate many new prospects, but it will also help you to connect with clients or contacts from the past. A cleverly designed booth will help to get important information about you and what you are advertising to a large amount of people quickly, as trade shows are designed to do.

There are three key things to keep in mind if you want an effective trade show display booth. The first thing that you will need to focus on is getting noticed. Your company name and logo should be easy to find either at the top or in another location where it can be seen clearly, even from a distance. Along with your name, there should be a brief explanation what it is it that you are displaying and what it does. Lastly, your presentation should be smooth and to the point, telling people passing by what your products or services can do for them. Banners, retractable banners, and vinyl posters all help to define and brand this space as yours. Hiring a professional to design, build and set up your trade show booth may be an option you should look into. It might seem costly at first, but it could wind up saving you money in the end, and perhaps even making you money.

Getting your booth noticed can be a tricky task. You should get opinions of others and make sure that the display meets the standards and expectations of those organizing the event. In some cases you will be required to send in a photo of your trade show display booth; this is so that the organizers can authorize the display prior to allowing you to participate. In many cases the area you are allotted to use is the standard ten feet by ten feet, be aware of the space and how you’re going to design it to effectively represent your company.

Once your booth and graphics are catchy and attention grabbing, it is imperative that they can see your company information upon walking up to the booth. The longer they look at your company name the more likely they will be able to remember you in the future. Some keep it simple when it comes to the booth design, and then get crafty by handing out items with contact information on them such as key chains, pens, and business cards. When deciding what you want to or can afford to give away at your trade show display booth, practicality, originality, plus professionalism is the key.

Lastly, explaining what you are going to do for you audience (i.e. future customers) is the most important part of your trade show display booth. Most business savvy people want to know how dealing with your company will benefit them.  Keep this part simple and to the point. Whether you are stating it verbally or if it is on a banner, keep it brief so they have an easier time remembering the information along with your company name. If you can master this third step, then by doing some planning you will be able to fine tune the rest. This messaging is an important part of branding your company through advertising and signage.

Remember your trade show display booth can potentially be a stepping stone to your success. Be sure to do your research and plan it well. Hire a professional if it is in your budget.  They have the means to design an effective booth as well as build it and transport it. If the idea of a professional is up in the air for you, it might be best to do a little research and see how they can benefit you.  It may even make you money if your booth has a lot of traffic and meets the three criteria discussed. Whatever you decide, its best to make sure it is planned well, as planning is the key to a successful trade show.

Kaiser Graphics has been helping companies for 25 years with signs of every kind from design to installation servicesacrylic fabrication of signs, architectural signs, wayfinding signage, and vehicle graphics.

Related Topics:
  • Exhibits
  • Retail Display
  • Outdoor Display

  • Back to main topic: Trade Show Displays
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