Signs and banners are used in any number of different ways, to do all sorts of different things. They can be used to sell products. They can be used to instruct or inform. They can even be used as warnings. Schools use them, hospitals use them, and businesses use them. We encounter signs and banners everywhere we go, no matter where you go. You may see them as thought-povoking posters at the library heralding new books, in a machine shop, and at the grocery store announcing a new sale. Though the materials they are made of have changed, the necessity for the predates literacy: just think of the signs of the past: The Red Lion, and the wooden Indians outside of trading posts to name just a couple.
If you need to have one made up, you will need to know how you plan to use it and who will be seeing it. Products for different audiences will look differently as you’re going be appealing to whoever your target audience is. If you’re trying to attract a younger demographic, you’ll want edgy graphics for a modern and trendy look. If you’re directing your message to an older crowd, then you might choose a more traditional look, in terms of both font and images for your signage. The more you can direct the product to the right demographic, the more likely you’ll be to have the results you want.
You’re also going to have to keep location in mind. If you’re putting signs and banners up to advertise your business, you’re going to want to place them in different locations than if you’re trying to redirect foot traffic through a building. You’ll certainly want to advertise where the most possible people can see your ads, whether they are banner signs on the walls, retractable banners, trade show displays or even custom acrylic sign fabrication. This means you’re going to want to put up billboards and ads in popular venues. In order for people to be able to read them and consider them while they drive by, you’re going to need to make sure they are large enough. Today’s businesses find that branding their logo and basic message across ALL of their marketing media provides them the most return on their investment: through their business copy on letterhead and brochures, in newspaper and internet ads, marketing flyers, trade show exhibits, and even including their wayfinding signs as well as billboards and vehicle graphics for their fleet vehicles.
Of course ADA signage must meet the Federal guidelines established in the Americans with Disabilities Act, but even these signs can reflect your logo and branding if designed properly by graphic designers who know the laws. You can create your own signs and banners, or you can pay a company to help you target your entire client base.
Kaiser International is a sign company that has been helping individuals with signs and banners for family reunions as well as multinational companies with signage and advertising across all of the marketing arenas for 25 years. Their knowledgeable staff will be able to help you with architectural signs, vinyl banners of all kinds, and wayfinding signage. Call today to put us to work for you!