Store fixtures are a vital part of any storefront providing superior merchandising and added décor, but knowing how to choose a better retail display often starts with exploring the materials used during the construction process. The materials used to create those store fixtures will affect the investment, durability, and effectiveness of the merchandising campaign. However, there is help available, especially for the business owner wanting to increase profits by making a wise investment.
Acrylic and plexiglass are the most common types of materials use for a retail display. These materials are very versatile and durable. They are preferred over glass due to the fact that they are strong and safe, eliminating the chance of someone becoming injured if they should break. They are useful for providing a way for store owners to display either one item or a whole line of items with ease.
A bakery will use this type of retail display to showcase their freshly baked goods. They can also have fresh cakes that are frosted and waiting for the customer to request a special message to be adorned on top, whether for a birthday, a graduation or a going away party. This is a great way to keep a variety of baked goods fresh while easily displaying them for the customer to see.
Acrylic stands are another popular type of retail display. This is a very durable option that will last many years. Some are mounted on a swivel base that is easily turned around for viewing many different products. A good example of this type would be at a jewelry counter. Different styles of earrings and necklaces can be showcased in these spinning stands, allowing all of the space to be utilized. Some of these displays can even come with locks, offering an additional level of security for higher priced merchandise that should only be handled under the watchful eye of store employees. Locking cabinets are one of the preferred options as it offers the customer a clear view of the products while protecting them from dust, fingerprints and the temptation for one to get a five finger discount.
Acrylic can also be customized with ease for the store owner needing something for that unusual niche in the corner of the store. This material can be molded by a plastic fabricator into any size or shape, regardless of the limited amount of space. If one has a particular custom design in mind, the fabricator can work with the client to fine tune the idea and make it become a reality. Many are choosing to use colored materials to make the showcased products even more appealing to the public.
A good retail display can be seen as a good investment when the store sees the increase in revenue from the way their products are shown to their customers. Finding a manufacturer that can provide the best products at a reasonable price is the first step. A reputable company will have years of experience as well as a crew and machinery that can build any design the store owner needs, regardless of the size.