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The Purpose Of Advertising Signs

Strategic placement of advertising signs is crucial. The goal is for the signage to be seen by as many people as possible.  When placing it, you want to make sure that the area will be traveled well by either motorists or foot traffic.  An advertisement that isn’t placed in a well-traveled area isn’t going to reach the maximum amount of people, which greatly reduces the probability that you will get your message to the appropriate populous.


Advertisements should be informational but not overwhelming.  They need to be easily read and deliver the message without a lot of unnecessary wording.  Background colors as well as font colors should be in contrast to each other.  If you are showcasing an item, then you should include the necessary information such as the price and a brief description.  The goal is to lure people to your business or establishment, and the properly designed and placed advertising signs will do just that.


When deciding where your advertising signs are going to live, you must also think of lighting in order for them to be seen at night. Lighting brings about the question of whether you will want to use some type of spotlight, or whether you would like the signage to light up. Regardless of which you choose, it must be easily read, regardless of the time of day.


Another consideration for placing your advertisement is whether or not it will be read from the road.  If this is the case, you want it to be easily read from the windshield height of most vehicles.  If your signage will be read from the highway, it needs to be up much higher so that it can be read at a distance and in time to use an exit to reach your establishment.  Many times you will notice ads on interstates being raised from below an underpass on a very high pole. This ensures that the driver will have the appropriate amount of time to make their way to the proper exit.


While it is important for your signage to grab the intended target audience’s attention by using creative solutions such as color, contrast and a variation of fonts, you must never forget that the proper placement of your sign will determine whether or not you get the maximum exposure that you seek. Advertising signs are one of the best ways to reach your targeted clientele, just make sure you place them in the optimum location in order to procure the business you are seeking.
 
 




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