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Why Product Display Stands Are Important

Product display stands are extremely important for any type of business that offers merchandise to the public.  This is what is going to get the customer’s attention and hopefully inspire them to make the purchase.  Everything about these show cases from what they are made of, how they are positioned and where they will be placed requires strategic plans by the retailer.

The type of product display stands that a retailer will need will depend greatly upon what type of merchandise will be exhibited to the potential customer.  There are many different types of cases from which to choose such as:

•    Glass cabinets
•    Counter racks
•    Clothing racks
•    Floor shelves
•    Wall mounted exhibits
•    Merchandise Bins
•    Shelving units
•    Multiple hook exhibits

A good example for product display stands would be for the retailer who sells items that need to be placed on a single platform that will be placed in direct foot traffic of the customers.  This type of exhibit could be made of acrylic, wood or glass and include screen printing with the logo and price.  Because this item would be directly in the line of sight of all customers that are coming into the business, the additional advertising placed on the glass or wood would help to direct the customer’s attention to it.

Product display stands can also be lighted so that they showcase whatever merchandise may be inside them or on top of them.  Lighting can be of benefit to catch the attention of the shopper as well as magnify the beauty of the item such as jewelry.  Any jewelry case on exhibit will allow the merchandise to sparkle and shine, thus making it much more appealing if there is the proper lighting directed to it. 

Strategic placement of product display stands is also important.  Most researchers will recommend that smaller items be placed next to the check-out counter.  This is considered to be the proper placement for impulse sales.  In a grocery store, it is recommended that the floral section be located right inside the entrance.  Some excellent types of exhibits in this case might be a flower cart that houses ice and containers with the various different types of cut flowers that can be purchased inside.  This is a great way to greet customers and also brings to mind the idea of freshness which conveys that everything in the store must also be fresh.

Advertising is as much about the right type of exhibit as it is newspaper ads, television commercials and flyers or brochures.  Making sure that the merchandise is properly placed and housed on units that complement the items is extremely important.  Keeping merchandise at eye level and arranged neatly on shelves or in bins is also another way to maintain organization.  Customers respond to this type of exhibition much better than they would a chaotic system that offered no type of organization and looked rather messy.  Exhibiting the merchandise is just as important as the merchandise is, and this should be given a lot of thought anytime a retailer is trying to sell to the public.




Related Topics:
  • Trade Show Displays
  • Exhibits
  • Retail Display
  • Outdoor Display


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