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Exhibits can be one of the best marketing investments if you know what to look for and use it to it's full potential. When you are at a trade show, no matter how small or large, you only have a few seconds to get a persons attention before they pass by. Trade show exhibits that are well organized, clean, and current are going to attract more people and provide more profit for you. As for your signs, sing clear and defined graphics displaying your company’s logo or name, and keeping your message simple and direct will grab a potential customers attention faster than one that is cluttered and disorganized.

Exhibits can vary not only in size, but price. Looking at what your budget is will immediately tell you what you can and cannot afford. You also have purchasing options. Many companies that provide these services offer a rental program. This may fit your needs if your company or product is in a market that is constantly evolving. Some companies even offer leasing options, which can give you the opportunity to upgrade your materials to fit your needs. Since size is almost always something you will have to consider, many exhibits can be built to suit multiple show arenas. A modular design is a great fit for a business that has changing needs. They can be moved and rearranged to fit the ever-changing show room floor. It is also an easy way to keep your graphics updated since they are easily changeable. Working with a designer will help you determine what will work best for your needs.

Besides determining the cost of the materials, the size will be the other important consideration. Some trade show displays come as small as 10 feet by 10 feet, while larger ones can go beyond 30 feet by 30 feet. There are also many different features available when planning your space. Some offer ceiling sections, multiple computer stands, TV stands, private or semi-private meeting and conference areas, locked storage areas, and reception desks. The aforementioned are primarily offered on the lager scale formats, but some of the smaller scale formats offer many of the same features. They can be highly effective marketing tools when there is a great use of the space around you, especially if your business is in a highly competitive field. At a trade show you want to make sure that your products and services stand out from the rest. And keep in mind that your competition is trying to catch the attention of the very same customers you are targeting.

Exhibits can also have a great impact when using graphics on them. Whether it is your company logo, a new product or service your company is offering, or bright and bold colors as a backdrop, it is great useable space.

You are going to want to have your company logo highly visible to all around. Intergrated branding is vital to your messaging. Retractable banners can brand your office space away from from home, while custom banners with attractive well designed graphics will bring potential customers in. Make sure you have it displayed high enough so people in and around your displays are not blocking your signage. You are also going to want it to be in a font that is clearly readable with bold and vibrant colors to catch the eye. Taking these things into consideration will help your company stand out above the competition.

The staff at Kaiser International knows graphics and signs--our entire company focuses on signage. From banners to architectural signs to wayfinding signage and the acrylic fabrication of custom signs, Kaiser International can help you.

Kaiser International services the following Suburbs and Counties in Houston TX:

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  • Retail Display
  • Outdoor Display
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