Pop up displays are proving to be an affordable and effective way to display and advertise at trade show exhibits. This ever-popular set up is not only easily transportable, but is also quite adaptable to whatever your display needs may be. They are available in an array of sizes and styles, adding to their appeal. Prospective clients are drawn to pop up displays because they tend to stand out in the throng of trade show booths, leaving a lasting impression for future business decisions. They are bound to add to the success of any marketing plan.
This form of display consists of a folding frame of fiberglass or aluminum tubing, and fabric or graphic panels that are then adhered to the frame by Velcro or magnetic fasteners. While the frame is collapsible and rather lightweight, the actual display when fully extended can vary in size depending on what your display area needs are. Typically, these display stands range from a compact tabletop display to a more substantial twenty-foot option. There are usually four to five panels to apply to the framing structure. Whether you have fabric or graphic panels, the use of additional lighting is helpful in drawing attention to your display. All of these components are generally stored and transported in a sturdy case on wheels, making it ideal for both the novice and veteran trade show vendor.
There are numerous styles to choose from when considering pop up displays. They vary in size, material, and even their specific use. While your basic fabric display is made up of aluminum and fabric, graphic displays take that up a notch with the use of high-resolution graphics. With additional lighting the eye popping graphics can add to the visual appeal of your display. Convertible displays are used on a counter top or table to lure customers to your products and sales brochures. Tower displays are constructed of glass and provide full views of all sides of your display. Panel displays are made of a number of panels of fabric that are then adhered to the frame with the use of polarized magnets.
Both case displays and table top displays are perfect for smaller display areas as they are set up on tables to add a backdrop to your products and handouts. In addition to the preceding styles offered among pop up displays, they are also available in straight or curved options. Straight displays sit flat against a wall or frame, which provides a maximum use of floor space for tables, chairs, and additional marketing literature. Curved stands add stability to the display while giving the viewers a more intimate feel. There is always the option of customizing them with them banners and other signage to meet your more specific needs.
Pop up displays are growing in popularity due to their numerous benefits. They provide any business with a durable, yet budget minded option for marketing their goods or services in the trade show circuit. These displays have a sleek and professional feel to them, while having the ability to be reused and updated from show to show. They are easily customized in the size and style that best fits the needs of your business and are versatile in the environment they can be used in, whether inside or out. They are easily transported and set-up at any advertising site. These displays are quite inexpensive, making them more attainable to both small and large businesses. The impact on your budget is minimal compared to the lasting benefits pop up displays will have to the success of your company.
As with any marketing decision and expenditure, do extensive planning and research. Your display has the potential to make your presence known, and remembered among potential customers.
The experts at Kaiser Graphics can help you pull your draphics and design elements together, and produce high quality posters and banners that will help you define your space on the floor. They can also help you with nealry every other kind of signage need you may have from vehicle wraps to architectural signage, acrylic fabrication, as well as wayfinding and ADA signage. Signs are our only business. Call us: we'll be happy to help you put your best foot forward at your next trade show.