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Designing Pop Up Displays

While designing pop up displays, it is important for the designer to keep the particular trade show or exhibit in mind. While the sign supplier can help with all sorts of splashy colors and effects, the customer is going to want to have a basic idea in mind. This might depend on the particular exhibit or show, or might be a standard for all of the company’s participation. A plastic fabrication company can be a great asset in the process, advising along the way, and helping the customers create their perfect finished pop up displays.

The customer first needs to decide what picture or logo to focus on. This focal point will help draw the eye in to the display, and attract attention at the exhibit or trade show. A customer is going to want to be sure that his sign helps increase the traffic to the exhibit. A big brand name may have an easier time getting people to notice the sign, but even the smaller companies stand a good chance of competing on even ground with these pop up displays. Various set ups are appropriate for different needs. There are several options for the consumer to choose from, including some that are back lit for extra emphasis.

Of course, the company’s budget will help determine the final choice, but there are many other options to factor into the decision. Some choices might be better for a situation where the product is set up and left for a lengthy amount of time, while others might be ideal in a situation where the product is being taken down and rebuilt over and over. If the customer has any questions, the company making the product should be able to help him, and help guide him in his decision making. Success for the customer means more positive feedback for the sign company, after all. The different options the customer will need to decide upon will include such things as the length and shape of the pop up displays.

Some of the products are marketed with a heavy focus on their super quick installation. One such option might only take a minute and a half to fully set up. Obviously, it will be necessary for the customer to see if the other characteristics of this product meet his needs, but this is certainly a good product to keep in mind for a situation where there is a lot of time spent on setting up and tearing down.

Spending the time and effort to make a fantastic product will only serve to help increase business for the customer. Focusing on the logo or some other memorable aspect of the product in which the customer is advertising can go a long way to making a positive connection with others at the exhibit or trade show. All that needs to be done after the design is decided upon and paid for is to wait for delivery and prepare to display the product. Soon enough the customer will see the desired outcome from deciding on pop up displays and will recognize what a good investment it was into the business.

Related Topics:
  • Trade Show Displays
  • Exhibits
  • Outdoor Display

  • Back to main topic: Retail Display
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