When designing a business sign there are many factors to keep in mind. Every detail can make the difference between attracting attention and customers or being overlooked and passed over. There are colors to consider, font sizes, the size of the advertisement, the placement, the message and other information to be included which will all end up becoming the collaboration that will promote the company and its products and services. It is especially important to remember that while it may be necessary to display this type of advertisement in front of a company, it is equally as important as to where it will be placed in front of the company.
A business sign may need to be extended fifty feet up in the air if the intention is to attract those from a nearby highway. The height is necessary so that it can be read by the vehicles that are passing by. It also has to include font that is clear enough to be easily read and done so quickly. The reason for this is to allow the motorist time to find the next exit ramp so that they can access the restaurant, truck stop, gas station or whatever type of company is on the advertisement.
A business sign also needs to have the proper contrast between its background colors and the colors of the lettering or fonts. This is important because if it is difficult to read, then the information it contains may not be retained by those reading it. If something is difficult to read quickly, the observer may simply look away and not receive the intended message. The colors are important and need to be thoroughly researched to find which of those are more effective in attracting attention and getting the idea to the reader. A company that designs these types of banners and advertisements will have this information readily available to all prospective clients. Anything that gives a company a competitive edge should be fully utilized.
When placing a business sign, it is crucial to position it so that it can be read easily by vehicles going by as well as people who may be commuting on foot on the sidewalk. For this reason, the placement is extremely important. As vehicles pass by, the banners that are easily read by a driver are the ones that are placed so that they are at the level of the windshield of the vehicle. Anything below or above that area makes it nearly impossible for a commuter or motorist to see it. Strategic placement can make a huge difference in the results.
A business sign should be easily remembered. For this reason, it is vitally important to limit the information that is included to the essential facts that are needed to properly advertise the product or service. Often times a telephone number or website along with a quick addition of the time which the company closes is enough to be memorable, yet not overwhelming, and this is the key to making sure that the message is retained by those reading it. |
