When most people think about a banner sign, they immediately visualize something they have seen recently. This is because visually, these advertisements catch your attention and make a memory that will stick with you. Just think about what you have been doing the last couple of days and you can count on the fact that you have passed more than a few of these signs in your travels.
Banners allow you to showcase what you have to offer, or to grab someone’s attention for a number of different things. You can personalize your banner sign with some spectacular graphics, or keep it simple with a touch of elegance in your font styles depending on what you want to portray.
Let’s look at signs from an advertising perspective; when you want to bring in new business or reach a new target audience, what are some things you need to start with?
Location - You need to tell people where they can find your business.
Visualization – Company logo designs or emblems can make a statement that will help people remember your company.
Sales or Incentives – Everybody loves perks, and this is a great way to bring in new business.
Indoor and outdoor types can be beneficial in many ways because once you are able to get a customer in to your location you can continue selling them on your products or services with additional designs.
Advertising is not the only way to use a banner sign. Many organizations will benefit from grabbing peoples attention. Take for example a school, church, or a sporting event; so many of these organizations have events that take place and need to capture attention. Many schools and churches have spring festivals that need to be showcased and using these types of banners have proven to be an effective way to direct attention to various attractions or gaming events. The same is true of sporting events. Baseball, football, and soccer are some sports that have very devoted fans with extremely competitive tournaments. Many of these tournaments take place over several cities, parks or locations that need to be identified, and a banner sign can help the entire community figure out what is happening and where.
They can be made out of various materials, vinyl banners are more durable and weather resistant, as are signs made of mesh. Since vinyl is so versatile, you can use it as a standard hanging type from a wall with riveted holes to attach it. If you are considering have a larger sized advertisement, you may want to consider having precisely cut holes in order to keep it from being ripped or damaged by heavy gusts of wind. Using the mesh material will fix the wind dilemma, but you sacrifice the vibrant color graphics that can be made prevalent on a vinyl print. The options in choosing a banner sign are adaptable, fun and creative. They can be designed to fit any type of advertising you need. And there are really no limits to what you can do with them. They are a proven and effective way to capture the attention of those you are trying to reach.
Kaiser Graphics has been helping companies get attention with retractable banners, trade show exhibits, architectural signs, and signage of all kinds for over 23 years. We'll be happy to help you, too.