Storefront signage attracts the attention of potential customers as they pass by the place of business. Introducing the world to its products and services is the primary purpose of storefront signage. To do this well, businesses use multiple bright colors and well-designed graphics to incite interest in their offerings.
Driving down a boulevard during lunch hour looking for a place to eat, a motorist encounters many different offers on the windows of fast food and casual dining restaurants. These attract the attention of the passerby with their colorful pictures and graphics as well as their power words. Colors that trigger thoughts of scrumptious, satisfying food make a person's mouth water with anticipation. Bright red tomatoes, green lettuce, and rich brown hamburger on a toasted bun are all the pictures that are needed to bring in a hungry customer at lunchtime. Color also gives the impression of fun and relaxation. These are enticing attributes to a person who is looking for a break from the hectic work or home schedule. It is also a great lure of those wishing to go out and enjoy an evening with friends or family.
For this reason, the same principles hold true for companies that feature fun activities for an evening or day out. Colorful storefront signage is a great way to attract the type of clientele who are looking to spend some time of relaxing and having fun with others. From laser tag to movie theaters, all of these places benefit from advertising in bold colors that enhance the festive atmosphere of the experience for the customers.
Businesses don’t only profit from food and entertainment advertising. Storefront signage also works well to bring customers in for intellectually oriented businesses. People loved to be dazzled and enticed by colorful artwork and graphics. However, it is important that the type of graphics utilized is appropriate for the kind of business and products that are being promoted. For example, excessive color is not prudent for a lawyer or dentist office. The clientele of these establishments need to feel that they are dealing with highly qualified professionals. For this reason, subdued colors and minimal graphics along with sophisticated verbiage are preferred. Displayed in classic fonts, words that relay the message about the services in a clear, concise manner are going to attract the clientele in which those businesses desire. In these cases, it is important that the graphics are designed to match the lettering and give a potential customer a quick, accurate idea about what type of business and services the place offers. One brief picture can relay a significant amount of information. Potential customers scan the buildings as they go by and determine if there is a place they desire to do business with by a simple glance. In today’s fast-paced life, the pictures or graphics that engage people's interest can make all the difference for initiating a business relationship. Once the graphic gets their attention, the words confirm that they have found the right place.
For attracting a crowd looking for food or fun; bright, colorful storefront signage will get the job done. However, a more subdued approach is best for the business wishing to attract a professional clientele.