The architectural signs and graphics your company uses to project your company’s image from the moment they drive up to your location has immense impact. Your signage solutions should be designed to integrate the location, purpose, and branding of your company from first glance. If you are looking to make your business a success, your architectural signs should not be the least expensive rendering of your logo and company name.
From the exterior to the interior your signs should constantly reinforce your branding and purpose. Even with ADA signs and signage you still have some flexibility in matching your décor through color and in a few other stylistic ways. By carving out a holistic continuance between your exterior architectural sign and your interior architectural signage, from your company name and logo to ADA and wayfinding signs, to subtle sales and other interior signs placed about, you are establishing yourself and your business as a serious company with a mission and purpose which defines your very space. The impact of this design from the outside in cannot be overemphasized. It can give your clients a deep-rooted confidence in your ability to help them with whatever brought them to your door. Inexpensive signs can give the opposite impression and send your clients to another company that does a better job of presenting themselves as an expert in the field.
Because signs and graphic art are such an important part of PR and branding, it’s not surprising that your architectural sign and signage design is closely aligned with architectural design, and as such is heavily influenced by the schools of art which influence the design. The art style you choose to represent your business can help brand your company. For instance, a spa and resort should blend effortlessly with the spa’s self-identity. If it has an island name, pastels and design inspired by an island paradise can help set the mood as “pure,” “natural,” and “relaxing.” The signs could be island rustic, perhaps even hanging between log posts. If you set the stage outside, clients would begin to shed the cares and stresses of their lives as soon as they drove up to your establishment. This design integrity is an important but often overlooked and underfunded chance to underscore your company’s quality and expertise to client’s without saying a word.
Only an established firm which has a superior graphic arts department that understands the importance of choosing the right materials and design to pull together the exterior building and location can blend it with your company’s logo, purpose, and mission on the architectural sign. If that graphics design center also has the talent on board to create and then install the signs you’ll need, it’s even better.
A great sign company will also be able to help you with all of your signs from printed flyers and banners to trade show exhibits that can bring your branding and space design to the trade show floor as well as to the acrylic fabrication of your custom signs and displays. It can also help you brand your company from the first glimpse your clients and associates have of it all the way to their last sight out of the corner of their eye. A company like Kaiser Graphics is just such a company. Printing and signs have been our only focus for over 23 years.
Kaiser International and its group of companies is based in Houston Texas however we are no stranger to servicing businesses outside of our area and have serviced clients in all 50 states including New York NY, Los Angeles CA, Miami, FL. Chicago, IL. Denver CO., El Paso, Texas, Dallas TX DFW, San Antonio, TX, Austin, TX, Boise ID, Atlanta GA, Raleigh-Durham NC, Washington DC, Albuquerque NM, Huntsville AL, Fayetteville AR, N Norfolk VA , and Madison WI.