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An Architectural Sign Speaks Volumes

A well designed architectural sign can boost a company’s presence to their given market today, as well as for the future.  Whether you are looking to start a new business, or to give your present company an updated and innovative look, signage can be quite beneficial to any marketing plan.  From the moment it first stands out, to the lingering image it can ultimately leave in a potential customer’s mind, an architectural sign can speak volumes about your company and the product or services you have to offer.

It is crucial to identify what your goal is when planning and designing any advertisement to ensure maximum return from your investment.  While inexpensive options are available to your business, they may not portray the high quality and standards you would like.  Both individual and full system signage chosen to represent your image must incorporate your product or service, the business goal you hope to achieve, the company’s surroundings, and the locale for the advertisement itself.  A well thought out architectural sign will communicate an accurate message about your company, while staying within the architecture and environmental constraints of the building itself. Current and prospective customers must be able to instantly identify that key message you hope to accomplish.

The design process for any architectural sign requires ample attention to detail, and high quality workmanship. From the materials and colors, to your logo and graphics, the design alone can determine how successful this marketing strategy will be. They come in a wide array of sizes, colors, styles and materials. The message your company hopes to communicate can be achieved through various resources and should be chosen carefully.  While a knowledgeable contractor can assist you, it is important to know the basics. The materials used should be durable and appropriate for the conditions it will come in contact with. For example, if they are to be displayed outdoors, they must be fade resistant and be able to withstand harsh weather conditions.  If the signs are to be displayed indoors, they will require a higher level of accuracy, down to the finest detail.  This is due to the confined locations they will hang in, as well as the close proximity to which they will be viewed. In addition, it is important to take into account the installation process and all its possible obstacles throughout the planning and designing phase.  Whether a permit is required to work around underground utilities, or you need ADA signage that meets Americans with Disabilities Act regulations, these issues have got to be overcome prior to finalizing any type of signage.

An architectural sign must meet a number of conditions to be if it is ADA signage. These regulations guarantee that people of all disabilities can utilize and gain from the information provided by them.  Some of the ADA requirements consist of using a high level of contrast between the wording and the background, as well as an absence of any reflective material. Depending on the size and location of it, tactile characters and Braille may also be a necessity.  So doing your research is imperative.

An experienced sign company can assist your business from the early planning stages to the final installation. As with any major business expense, it is essential to seek out references for reliable and high quality contractors that will be able to meet your time constraints, and financial needs. Signs can make an instant impression, and it should be your goal to make certain that the impression is a positive and successful one.

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